This paper is to focus that there are the four ethical issues which emerges between the critics and defenders of advertising. First, defenders of advertising may claim that advertising is necessary for economic growth which, in turn, benefits us all. However the truth of this is open to ethical debate. The critics charge that there is no reason to think that advertising even tends to maximize the well-being of consumers. Second, defenders of advertising claim that advertising is legal right to free speech, and that the legal right is morally justifiable. However critics of advertising claim that if advertisements were shown to have undesirable social consequences, or if certain sorts of ads relied on objectionable or nonrational persuasive techniques, then there would be a strong moral argument against such advertisements regardless of their legal status. Third, advertisements almost always conceal relevant negative facts about their products, and they base themselves more and more frequently on subtle appeals to psychological needs, which the products they peddle are unlikely to satisfy. This is the basis for some critic's wholesale repudiation of advertising on moral ground. Fourth, according to critics of advertising, advertising's statement holds ultimately for controlling consumer's behavior. In critic's opinion the desires to which business is supposed to respond, far from being original to the consumer, are often themselves created by business. Therefore, accordingly this opinion, the consumer's wants are a function of advertising and not necessarily representative of his real or true wants.